Black & Red was contracted by Crispin Porter + Bogusky for over a year to complete all of updates required for Applebees.com. These updates included Applebee's Featured Menu page which made for a large addition to their websites content. The site ran on sitecore, a .NET framework, which made Black & Red a perfect choice with their experience in .NET. Multiple promotional pages were built throughout the year, with geolocating enabled to serve users with details & promotions specific to their local Applebee's restaurants.
After the one year contract, Black & Red was brought on again for another couple of rounds of Applebee's updates. The C3 campaign included updates to the handheld page and a landing page that would eventually become the Featured Menu page. Black & Red was able to bring their diverse programming experience to the table for this contract, and integrate with the existing Applebee's infrastructure.
- View Project